Rank Higher, Increase Conversion Rate, Sell More!
Amazon listing optimization isn’t just about keywords, it’s about the right keywords. Our completely transparent process gives you the in-depth keyword research data and effective sales copy written specifically for Amazon customers and Amazon’s algorithm.
Core Services
Amazon Listing Optimization
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In-Depth Keyword Research and Full Amazon listing Optimization
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Full Front-End Optimization: Title, Bullet Points, Description
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Full Back-End Keyword Field Optimization
Product Image Enhancements
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6 Enhanced Amazon Listing Images
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Choose a mix of lifestyle and infographics
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Customized text call outs emphasizing unique selling points
A+ Content
EBC
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5-8 Custom A+ Modules
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Match your brand identity and messaging from your website and social media channels
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Optimized for Amazon shoppers using mobile devices
Full Listing Optimization Package
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In-Depth Keyword Research and Full Amazon listing Optimization
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6 Product Image Enhancements
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Customized A+ content to match your brand identify and website
Why Us?
Brand Salt Marketing as a full service Amazon agency is an organic outgrowth of my experience managing Amazon accounts in-house and as an independent consultant. I’ve been in the industry for over 6 years and have managed every aspect of Amazon accounts. This gives me a unique vantage point when it comes to optimizing listings. My approach isn’t just a copy writer’s take on product listings but an integrated approach which takes into account Amazon’s algorithm, your competition, market data in your niche, and years of experience guiding strategic keyword targeting.
Listing Optimization
What does “optimization” mean?
You have a lot to say about your product and a lot of competition, but very limited space to communicate with your customers. An optimized listing will not only sell to your product but also tell Amazon’s algorithm what your product listing is about so you can rank for the keywords people are searching for. We call it ‘writing for the customer with the algorithm in mind’.
Listing Image Enhancements
Why isn’t product photography enough?
Shoppers online can’t pick up and hold your product. Furthermore, over half of Amazon’s sales come from mobile users. Using your listing images to showcase all of your product’s benefits and features is crucial so that customers don’t need to read the text which might get lost while browsing on mobile devices. Give your customers the confidence that your product is what they are looking for.
A+ Content
Why use A+ content?
A+ content replaces the traditional text-only product descriptions. Not only can you use this space to showcase your product’s features and benefits, it gives you the chance to add your unique brand image to your product listing. Increase brand awareness, establish yourself as a ‘real’ brand, and add an element of “wow!” to your listing. According to Amazon A+ content can increase conversion rates by over 5%.